Who develop applications?
With the growing demand for custom software development the supply of such services also grows. There appear more and more big and small application development companies, as well as individual free-lance app developers. Very often such services are delivered by various offshore companies. And they shouldn’t be underestimated. Skilled and experienced programmers and designers from the Third World countries produce high-grade software for quite obtainable prices, so this might be the most cost-effective solution for your business.
Overall, the main challenge for you is to choose properly the software developer. When your choice is correct – the rest of the work will be done for you.